Deira City Centre - Where you love to shop

Final Reductions up to 70% sale items!

Offer valid from Jan 25 to 30, 2012

Accessorize offers inspirational globally-sources, well-priced and good quality collections of fashion accessories. Displayed in an original and impactful colour-bay design, the constantly changing range include jewellery and hair accessories.

EVERYTHING 25-60% OFF AT AEROPOSTALE SO HURRY UP!

Offer lasts till 5th Feb 2012

Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, with its headquarters in New York City.

Aéropostale has over 900 stores in the United States, Canada and Puerto Rico, and recently launched into the United Arab Emirates.

Aéropostale is the premier shopping destination for today’s teenager offering the latest in fashion and fashion basics at great value. Known for providing quality product and compelling prices, Aéropostale is the go-to store for both moms and teens alike.

With innovative marketing, enticing promotions and must have items, Aéropostale has proven to be a staple in every teenager’s wardrobe. Aéropostale is all about “fun, happy, active people”.

The clothes are bright, colorful, mainly comprised of graphic t’s and shorts - with a touch of fashion thrown in. The latest hot styles include embroidered graphic t’s, printed hoodies, floral tanks and camis, plaid shorts and colorful dresses.

Additionally, Aéropostale always has tried and true basic styles, core denim in various washes, the signature solid pique polo and the favorite basic solid cami. Year after year, Aéropostale is ranked a favorite brand among teenagers and is consistently featured in national teen, lifestyle and fashion publications.

Aéropostale is fulfilling its vision to be the dominant, promotional specialty store in the teen retail space. Together with employees, customers and shareholders, AEROPOSTALE MAKE IT HAPPEN.

It’s a basic formula: Listen to the customers and give them what they want; a balanced merchandise assortment, great value, a warm and welcoming shopping experience. This ongoing strategy continues to be the driver of Aéropostale’s success. Today, the mission remains the same: To optimize profitability by offering brand- relevant product at compelling values. Aéropostale is well-equipped to meet the challenges and well-positioned to build on the accomplishments of our first 20 years, in the years to come.

50% Back on purchases of AED 1000 or more.

*Terms & Conditions apply.

Offer valid from Jan 5 to Feb 5, 2012

Al Jaber Optical Centre has been associated with quality and service for the last 15 years. It offers a wide range of vision care products such as sunglasses and optical frames. Some of the brands it carries are Chanel, Gucci, Giorgio Armani and Mont Blanc.

The hottest destination for handbags and accessories is now on sale. Get your ALDO accessories, handbags at special price. This special offer is available till 5th of February 2012.

Aldo Accessories is a fully-dedicated accessories shop with trendy items guaranteed to complement any look.

AE SALE 25% to 50% OFF - Selected Styles

Offer valid till Jan 30th, 2012

American Eagle Outfitters Inc., (NYSE: AEO) a leading lifestyle apparel brand catering for women and men 15-to-25 years old, celebrated yesterday the opening of its largest store in Dubai. Located in the hugely popular

Deira City Centre, the 967 SQM store is yet another addition to the existing AEO stores in the region.

Opening with the Holiday Collection, the focus is on creating a complete layered outfit with the most loved basics underneath stylish sweaters, fleece and outerwear for both men and women. True to the AE brand, denim is at the core of the collection with a wide selection of fits and new washes perfect to complete any outfit. Special attention is given to accessories with trendy jewelry, bags and winter accessories like scarves and hats. This season customers will “Live to Give, Love to Get” from American Eagle Outfitters.

Are you interested in classic women's style and fashion? The Sale at BASLER has begun. Don't miss it. Sale Last till Feb 5th, 2012

Basler is a ladies' fashion brand from Germany known for its harmonious blend of color and design. Its collections consist of coordinates, dresses and outdoor jackets.

Get the best deals at Birkenstock. Part Sale.This offer is valid from 21st Dec 2011 to 19th Feb 2012.

Buy your favorite Charles & Keith footwear and accessories from 25 to 60% off. This special offer is till 5th of Feb. 2012

Remarked as one of the most marketable ladies fashion footwear and accessories brand, Charles & Keith has succeeded in creating waves in the industry since its birth. “Fashion-forward” is the ultimate aim of the brand which imbibes sophistication and attention to detail.

With years of expertise and over 200 concept stores worldwide, the brand delivers a stylish array of trendy footwear and accessories for the fashion-conscious consumers. Strategically located in Dubai’s fashion epicentre, shoppers have direct access to the latest fashion trends and products.

Enter the store and immerse in the aura of sophistication and elegance; as represented by Charles & Keith Signature Label, first introduced in 2007. The brand extension has shown the epitome of exquisite finesse and poise, which products are carefully crafted with real leather.

Charles & Keith and Charles & Keith Signature Label push the boundaries of fashion, to emerge an icon to the fashion-savvy.

Part Sale 25% to 70% on selected items

Offer valid until Feb 5th, 2012

Chic Shoes has an offer an impressive collection of stylish and trendy ladies' footwear at incredibly reasonable prices.

This holiday, Chili’s takes you into a culinary adventure with flavors as big as the land itself. Featuring new delectable menu items such as Boston-Style Crab Cakes, garden fresh California Chicken Salad, the jazzy flavor of New Orleans Jambalaya, our signature Carolina Golden BBQ Beef Ribs and Philadelphia-inspired Philly Cheese Steak. And there’s more, Chili’s brings to your table the Southern Peach Bread Pudding topped with vanilla ice cream and drizzled in decadent mango syrup with chopped walnuts and cinnamon, complemented by Pom-Berry Sangria-Rita showcasing the true American spirit with its melting pot of flavors. So head up to your nearest Chili’s branch because No One Does It Like Chili’s.

Promotion valid from Dec 19 to Jan 29, 2012

Chili's is renowned for quality food served in a lively atmosphere. It caters to families and friends equally.

SALE BUY 1 GET 1 FREE

*lowest price item free

Offer valid from Jan 26 to 28, 2012

Debenhams is a popular department store that originated from the UK. It offers a variety of products ranging from clothing to home décor, cosmetics and perfumes with several exciting brands in an attractive store environment.

50% OFF on selected lines

Offer valid from Jan 20 to Jan 30, 2012

Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry.

Enjoy 2 Dozen Donuts for only AED 45

Hurry! Limited period offer only!

Dunkin’ Donuts is the world’s largest coffee and baked goods chain serving more than 900 million donuts and one billion cups of hot and iced coffee every year. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories and has more than 9,700 restaurants in 31 countries worldwide. The company has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for five years running. In 2010, Dunkin' Donuts' global system-wide sales totaled $6 billion.

In the UAE, Dunkin' Donuts is owned and operated by Continental Foods Est. The first outlet was opened in 1997 and today Dunkin’ Donuts UAE has over 64 outlets across the country and employs over 300 people. The state-of-the-art Dunkin' Donuts Kitchen facility, located in Sharjah and Abu Dhabi has a capacity of producing 60 million donuts a year which are delivered twice daily to all the outlets for maximum freshness. The Dunkin' Donuts kitchen in Sharjah is one of the largest donuts kitchen facility in the region occupying an area of 30,000 sq. ft. Within a decade of commencing operations in the UAE, Dunkin' Donuts has become one of the most established players in the Coffee and Donuts Sector, catering to multi-national community of customers across UAE.

Part Sale - Upto 60% Off

Located at the Metro entrance, ICONIC is aimed to be the region’s trendiest destination for youth. The entire fashion section of over 130 brands is cutting edge; with over 70 niche and cult brands from High street to Bridge, available for the first time in the UAE. The spacious departments allow consumers who usually shop at High street prices to trade up with ease, while the Bridge brands shopper may be pleasantly surprised on finding that perfect fit from within the pocket friendly High street collection.

A one-stop wardrobe solution, the various departments within the store form mini islands to give the customer a fashion offering that includes Denim, Trends, Formals, Boutique, Street/Sport/Beach and Intimates.

In addition to Apparel, Iconic has a complete beauty section with cosmetics, fragrances, skincare, haircare, nailcare, bath/body products and a top of line spa and salon to pamper you after a hard day’s shopping. The electronics section of Gizmos is a techno-heads sanctuary with a gaming zone and vast collection of must have gadgets.

Also unique to Iconic is the SOHO style market which forms the spine of the store. Reminiscent of a flea market, the SOHO section is full of random, cheerful and fun knick-knacks. ‘Soho’ is about quirky gift items and unique packaging. The section appeals to all 5 senses and with the products constantly changing on a fortnightly basis you will be sure to come back for more.

Gourmet enthusiasts will surely look forward to ‘Wild Ginger’ the Pan Asian restaurant to experiment with the varied menu while the ones on the move can satiate their appetite with ‘Bite’ a food on the move restaurant which is open even for breakfast.

Truly a store for anyone, Iconic is brimming not only with unique products but also with promise. An activity oriented mega-store that is sure to change how we shop in Dubai.

MY KIND OF DESTINATION Shop at Jacky's, your DSF Shopping Destination and take home a host of premium gifts worth up to AED 700 upon your purchases. Offer valid from 5th Jan to 5th Feb 2012.

Customers can bring in their old mobiles, cameras, notebooks, gaming consoles and MP3 players to any of our outlets . Customer Service Executive will value the products there and then. Customers get a cash voucher based on the value for their future purchase. Every product received is 100% recycled to the highest industry standards with a strict zero landfill policy without polluting the environment.

Jacky's Electronics is one of the UAE's electronics retail giants. It has a wide range of products in photography, audio & video, mobile technology, IT, office automation and electric appliances.

Up to 50% OFF on selected items

Offer valid from Jan 19, 2012

True to its brand vision of leading standards, the uniqueness of Marks & Spencer lies in its outstanding quality, value and service. The stores boast a wide range of products including Ladies wear, Menswear, Kids wear, Lingerie, Beauty, Home and Food.

SALE 25% to 60% OFF

Offer Valid from Nov 24 to Dec 24, 2011

Final Reductions up to 70% sale items!

Offer valid from Jan 25 to 31, 2012

Monsoon is a London-based fashion house offering stylish clothes with unique designs.

Montblanc is offering a pair of complimentary sunglasses this season. Visit the boutique to find out more.

Offer valid from Dec 16 to Jan 4, 2011

Mont Blanc offers the world's premium writing instruments, including watches, leather goods, eyewear, jewellery and accessories.

SALE from 25% to 70% OFF

Offer valid from Dec 26 to Feb 19, 2012

Nautica has evolved from a collection of men's outerwear to a leading global lifestyle brand with products ranging from men's, women's and children's apparel and accessories to a complete home collection.

Get the best deals at Nine West. Sale 25%-75% Off!

Sale lasts till 5th Feb 2012.

Nine West is a lifestyle brand carrying footwear, bags, small leather goods, sunglasses, watches and other accessories.

WIN A TRIP TO PARIS AND MORE AMAZING PRIZES!

Spend AED 400 between February 5th – 14th

NStyle Nail Lounge provides today’s modern woman with the ultimate in nail and beauty lavishness set in an ultra modern and hygienic environment. NStyle’s wireless environment and state of the art entertainment facilities allows clients to be pampered whilst tuning into their favorite shows while sipping on any array of refreshments.

The ever expanding menu of services exceeds the ordinary to include luxurious manicure and pedicures, deeply indulgent hot stone treatments, paraffin therapies for hands and feet, tantalizing scrubs, Dermalogica cleansing and purifying facials and an array of soothing full body massages performed by highly trained and qualified therapists. Massage services include sports, aromatherapy, Thai, hot stone and shiatsu which are tailor made to suit personal requirements. Other services inlcude waxing, eyebrow threading and tinting and much more.

NStyle’s most popular service, nail enhancements, offers clients the most gorgeous set of nails that look and feel natural to the touch. Clients can opt for gel, acrylic or silk nail enhancements that are applied by highly qualified and trained technicians. On offer is also Shellac, the long lasting, chip resistant manicure/pedicure with French or one color polish in a wide range of shades that last up to 2 weeks.

New services and treatments recently launched at NStyle are lash extensions, St. Tropez spray tan, body sculpting cellulite therapy, and Minx nails, the most exciting nail trend that is a favorite of Beyonce and Jennifer Lopez.

THIS DSF, BUY A PANDORA STERLING SILVER BRACELECT AND GET TWO STERLING SILVER CLIPS FREE!*

TERMS & CONDITITIONS APPLY

Pandora is a global Danish brand that has attained an overwhelming presence in the jewelry industry around the world. Since its inception in 1982, Pandora has created feminine and timeless jewelry that has been embraced by consumers worldwide for its unique quality to capture life’s unforgettable moments. Through a strong and lasting design formula, Pandora allows women to express their individuality and personal style through endless styling combinations from a wide collection of feminine high quality jewelry.

GET A SEAWINGS GIFT VOUCHER WORTH DHS 350 ON EVERY PURCHASE OF DHS 500 OR ABOVE

Offer valid until Feb 5th, 2012

This is Plug-Ins’ second mobility store in the country. The new mobility store in Deira City Centre will enable customers to browse through the latest mobile phones, Smart Phones, Tablet PCs, Notebooks, Digital Cameras, SLR Cameras, Camcorders, Accessories, MP3 and iPods. The mobility store will provide a uniquely exciting environment to satisfy customers’ growing electronics needs and has all the right ingredients to create new standards in product offerings and customer service. Plug-Ins also operates four Big Box stores, located in other malls, showcasing the widest collection of televisions, laptops, tablets, personal computer systems, mobile phones, SLR’s, cameras, home entertainment systems, home appliances, gaming zones, a wide array of the latest blu-ray and DVD movies, brand experience zones, along with a wide assortment of accessories and much more.

Importantly, Plug-Ins supports its sales with extended warranty plans, Price protection promise and a well-equipped after-sales support team. That in itself is a huge assurance that customers rely on.

WIN A TRIP TO PARIS AND MORE AMAZING PRIZES!

Spend AED 400 between February 5th – 14th

Sephora is a leading beauty retailers offering the best cosmetics, skin care, make-up and fragrance products.

“The BIGGEST ELECTRONICS EXPERIENCE only at Sharaf DG”

Most admired consumer electronics retailer of the year, Sharaf DG, promises an exciting DSF for shoppers

Sharaf DG, UAE's leading consumer electronics retailing giant has started off 2012 with a bang at Dubai Shopping Festival ‘12.

With 20 easy locations across UAE, Sharaf DG's DSF campaign has been planned to give customers endless opportunities to avail of killer deals and bundle offers on the latest electronic items across categories like cameras, mobile phones, LCD & LED TV’s, Home Appliances and even on an array of accessories.

Sharaf DG is offering a variety of consumer promotions this DSF that will add extra value for local customers and enhance the Dubai shopping experience for international and GCC tourists.

Sharaf DG has consciously aimed at giving great offers on their accessory section, a category often overlooked by retailers and customers alike.

Recently voted as the most admired consumer electronics retailer in the Middle East, Sharaf DG continues to focus on innovation and improvement, to serve more than one million customers who walk into Sharaf DG stores every month.

For further information, please visit http://www.sharafdg.com

30% OFF Clothes & Accessories

Offer valid from Jan 8 to Feb 8, 2012

Stradivarius is a global Spanish fashion chain that captivates its target audience through its innovative and attractive designs. It exhibits a spirit that is feminine, fresh and creative.

In spirit of Dubai Shopping Festival Tommy Hilfiger is going on Sale 25%-50% OFF from 5th January to 28th, 2012

Tommy Hilfiger, the sought after luxury and casual fashion brand has re-opened their Deira City Center location with an entirely new look, placement and an impressive extension to their available collections. Tommy Hilfiger’s strategic move within the Deira City Centre Mall from the first to the second floor allowed the label to utilize the increase in floor area to include not only the previously housed luxury men’s line, but to include the full men’s, women’s and kids’ lines. The revamped store is also the first in Dubai to showcase the new Tommy Hilfiger concept.

In the UAE, Tommy Hilfiger is distributed by the Apparel Group whose vision aims at being the premier source of contemporary fashion in the region offering world-class excellence in quality and value. Having its milestones imprinted across the world-map, Apparel’s mission to completely satisfy its multicultural customer base through the best of international brands that offer the latest trends and contemporary design has come into existence with its strong partnership with prestigious world class labels. At present the Apparel Group has grown to include 45 international brands under its portfolio from US, Canada, Europe, Australia and the Far East and continues to target various other segments in the market. Due to the integration and recourse of chic fashion labels from the West to the Middle East, along with its associates, the company now operates 585stores in the UAE, Kuwait, Qatar, Bahrain, Oman, India, Poland, Singapore, Jordan, Saudi Arabia, Russia, Indonesia, Thailand and Malaysia. With more than 40 (and still growing!) world conquering brands at the choice of its customers, they strive to satisfy every whim and desire of anyone who steps into their stores. Their focus is to be your constant companion, your guide in all matters related to good shopping and better living.

SPEND & SAVE!

AED 100 GIFT VOUCHER* WITH EVERY PURCHASE OF AED 500!

Offer Valid from Jan 18 to Feb 4, 2012

Toys “R” Us, the world’s favourite toy retailer, today opened its new store at the popular Deira City Centre shopping mall.

Located on level 2, West Court near the Cinema, the new store at DCC offers a diverse and exclusive product range with an easy-to-shop floor layout. Also on hand are knowledgeable toy-trained staff members ready to help customers find the perfect toy.

The new store, which is over 16,000 sq. ft., stocks thousands of quality toys for boys and girls, the latest and hottest games, educational and developmental toys, sporting goods, electronics, software and baby products.

The DCC store also stocks products from Toys “R” Us exclusive brands such as Bruin, Animal Alley, You & Me, Pavilion and Fast Lane among others.

The Babies “R” Us section offers a wide selection of products for newborns and infants, including clothing, cribs, furniture, car seats, strollers, high chairs, plush, safety gates, infant and pre-school toys, feeding accessories and more. This section also features inspirational room settings for parents to create the perfect nursery.

The new Toys “R” Us and Babies “R” Us store offers a fun interactive environment through its R Play section where children are encouraged to learn and play. Customers can also experience the latest and hottest toys at the special demonstration counters at the DCC store.

“Toys “R” Us offers hundreds of unique and exclusive products not available anywhere else. From classic favourites to options for technology-driven entertainment on-the-go, Toys “R” Us shelves are stocked with the latest, hottest and safest toys year-round.

Enjoy from 25% to 40% on fashion accesories & footwear.

Offer valid from Jan 8 to Feb 8, 2012

Vincci has an extensive collection of shoes and bags designed according to the latest trends at incredibly amazing prices.

Enjoy amazing discounts of 25% to 60% OFF

Offer valid from Jan 8 to Feb 8, 2012

Women'secret is the leading Spanish brand for ladies underwear.  Established in 1993, the popular label designs a range of fashionable lingerie, swimwear, casual wear and sleepwear for fun-loving women of today.